{"id":59745,"date":"2025-10-06T23:25:39","date_gmt":"2025-10-06T20:25:39","guid":{"rendered":"https:\/\/geoconversation.org\/news\/russia-s-first-pink-mining-dump-truck-began-work-on-sakhalin\/"},"modified":"2025-10-06T23:25:39","modified_gmt":"2025-10-06T20:25:39","slug":"russia-s-first-pink-mining-dump-truck-began-work-on-sakhalin","status":"publish","type":"news","link":"https:\/\/geoconversation.org\/en\/news\/russia-s-first-pink-mining-dump-truck-began-work-on-sakhalin\/","title":{"rendered":"Russia&#8217;s first pink mining dump truck began work on Sakhalin"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A unique bright pink dump truck appeared at the Solntsevsky coal mine of the VGK company. The new machine has already entered the line and works on par with other quarry equipment. This is not just a creative move, but an important part of the large-scale corporate project \u201cGirls Rule.\u201d Its main goal is to create comfortable working conditions for women in the coal industry and attract them to working professions.<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u201cFor us, this project is about the future, where the company values \u200b\u200bthe contribution of every employee,\u201d notes Anna Demeshkina, Deputy Director of HR at VGK. \u201cWe create all the conditions so that women can realize their full potential, building a successful career from basic positions to leadership positions.\u201d<\/p>\n\n\n<p class=\"wp-block-paragraph\">To ensure color durability under the harsh conditions of the cut, more than 50 liters of special resistant paint were required to paint the giant machine. However, the key idea is not the color itself, but the company\u2019s willingness to actively involve <a href=\"https:\/\/geoconversation.org\/ne-byvaet-zhenskih-i-muzhskih-professij\/\" rel=\"noopener\" target=\"_blank\">women<\/a> into production processes.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Personnel shortages are forcing coal mining enterprises to look for new approaches to personnel selection. Attracting a female audience who have not previously considered a career in this field is becoming one of the effective solutions. Other companies, for example, Elgeugol, already have experience as women drivers of heavy-duty vehicles, and it has been successfully operating for several years.<\/p>\n\n\n<p class=\"wp-block-paragraph\">The \u201cGirls Rule\u201d project and its bright symbol &#8211; a pink dump truck &#8211; clearly demonstrate how modern companies adapt to new challenges. This is a step towards expanding the talent pool and creating a more flexible and inclusive approach in traditional industries.<\/p>\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><sub>The material was prepared with the support of the Russian Ministry of Education and Science as part of the Decade of Science and Technology. Source: @Coala_russia<\/sub><\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A unique bright pink dump truck appeared at the Solntsevsky coal mine of the VGK company. The new machine has already entered the line and works on par with other quarry equipment. This is not just a creative move, but an important part of the large-scale corporate project \u201cGirls Rule.\u201d Its main goal is to create comfo<\/p>\n","protected":false},"author":9,"featured_media":26303,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"Russia's first pink mining dump truck began work on Sakhalin","_seopress_titles_desc":"Find out about the new, unusually colored mining truck and the project to attract women to the coal industry. Read how companies solve personnel issues.","_seopress_robots_index":"","_seopress_analysis_target_kw":"","footnotes":""},"categories":[8],"tags":[459],"class_list":["post-59745","news","type-news","status-publish","has-post-thumbnail","category-karera","tag-ugol-i-torf"],"acf":[],"pbg_featured_image_src":{"full":["https:\/\/geoconversation.org\/wp-content\/uploads\/2025\/10\/devushki-rulyat-samosval-foto.webp",1280,960,false],"thumbnail":["https:\/\/geoconversation.org\/wp-content\/uploads\/2025\/10\/devushki-rulyat-samosval-foto-150x150.webp",150,150,true],"medium":["https:\/\/geoconversation.org\/wp-content\/uploads\/2025\/10\/devushki-rulyat-samosval-foto-300x225.webp",300,225,true],"medium_large":["https:\/\/geoconversation.org\/wp-content\/uploads\/2025\/10\/devushki-rulyat-samosval-foto-768x576.webp",768,576,true],"large":["https:\/\/geoconversation.org\/wp-content\/uploads\/2025\/10\/devushki-rulyat-samosval-foto-1024x768.webp",1024,768,true],"1536x1536":["https:\/\/geoconversation.org\/wp-content\/uploads\/2025\/10\/devushki-rulyat-samosval-foto.webp",1280,960,false],"2048x2048":["https:\/\/geoconversation.org\/wp-content\/uploads\/2025\/10\/devushki-rulyat-samosval-foto.webp",1280,960,false],"bricks_large_16x9":["https:\/\/geoconversation.org\/wp-content\/uploads\/2025\/10\/devushki-rulyat-samosval-foto-1200x675.webp",1200,675,true],"bricks_large":["https:\/\/geoconversation.org\/wp-content\/uploads\/2025\/10\/devushki-rulyat-samosval-foto-1200x900.webp",1200,900,true],"bricks_large_square":["https:\/\/geoconversation.org\/wp-content\/uploads\/2025\/10\/devushki-rulyat-samosval-foto-1200x960.webp",1200,960,true],"bricks_medium":["https:\/\/geoconversation.org\/wp-content\/uploads\/2025\/10\/devushki-rulyat-samosval-foto-600x450.webp",600,450,true],"bricks_medium_square":["https:\/\/geoconversation.org\/wp-content\/uploads\/2025\/10\/devushki-rulyat-samosval-foto-600x600.webp",600,600,true]},"pbg_author_info":{"display_name":"Lyubov Cherkasova","author_link":"https:\/\/geoconversation.org\/en\/author\/amourallis\/","author_img":false},"pbg_comment_info":" No Comments","pbg_excerpt":"A unique bright pink dump truck appeared at the Solntsevsky coal mine of the VGK company. The new machine has already entered the line and works on par with other quarry equipment. This is not just a creative move, but an important part of the large-scale corporate project \u201cGirls Rule.\u201d Its main goal is to&hellip;","_links":{"self":[{"href":"https:\/\/geoconversation.org\/en\/wp-json\/wp\/v2\/news\/59745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geoconversation.org\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/geoconversation.org\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/geoconversation.org\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/geoconversation.org\/en\/wp-json\/wp\/v2\/comments?post=59745"}],"version-history":[{"count":0,"href":"https:\/\/geoconversation.org\/en\/wp-json\/wp\/v2\/news\/59745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geoconversation.org\/en\/wp-json\/wp\/v2\/media\/26303"}],"wp:attachment":[{"href":"https:\/\/geoconversation.org\/en\/wp-json\/wp\/v2\/media?parent=59745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geoconversation.org\/en\/wp-json\/wp\/v2\/categories?post=59745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geoconversation.org\/en\/wp-json\/wp\/v2\/tags?post=59745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}