{"id":57739,"date":"2024-11-14T14:00:00","date_gmt":"2024-11-14T11:00:00","guid":{"rendered":"https:\/\/geoconversation.org\/got-a-2-million-request-from-a-blog-how-is-that-possible\/"},"modified":"2024-11-14T14:00:00","modified_gmt":"2024-11-14T11:00:00","slug":"got-a-2-million-request-from-a-blog-how-is-that-possible","status":"publish","type":"post","link":"https:\/\/geoconversation.org\/en\/got-a-2-million-request-from-a-blog-how-is-that-possible\/","title":{"rendered":"Got a $2 Million Request from a Blog. How Is That Possible?"},"content":{"rendered":"\n

I write a blog about geophysics in which I talk about how to effectively organize geophysical research. From time to time I receive requests for consultations. This was the case the time I received an unremarkable message. I was asked if I could do a project for magnetic and gravity exploration work. We phoned, and I found out that the project was needed specifically for airborne geophysical work. Here my knowledge was no longer enough, and I organized another meeting with fellow aerogeophysicists. It turned out that the authors of the project will perform geophysical work, and the contract amount can reach 2 million dollars.<\/strong><\/p>\n\n\n

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Messages with questions about geophysics<\/figcaption><\/figure>\n\n\n

Inspiring story, isn’t it? It turns out that you can run at least 10 commercial blogs, receive applications and close large contracts! But here I will disappoint you: social networks of companies will not even come close to repeating this result. Commercial blogs are not able to attract customers and retain their attention, much less generate applications, because social networks of companies boring and of no interest to anyone.<\/strong>\u00a0<\/p>\n\n\n

Can this be fixed? Can! Next we will talk about how to do this.<\/p>\n\n\n

How do sales work in the mining industry and what does content have to do with it?<\/h2>\n\n\n

Our mining industry is quite conservative, and I agree with marketing and advertising expert Alexey Konorev that sales in industrial sectors are based on three pillars \u30fc content<\/strong>, event <\/strong>And banquet<\/strong>. People meet and discuss future contracts at industry conferences and exhibitions, this is no secret to anyone.<\/p>\n\n\n

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Quote from Alexey Konorev<\/figcaption><\/figure>\n\n\n

But what kind of strange beast is this content and why is it one of the biggest sellers? Is it social networks? Yes and no. Any of your presence in the information field: text on a website, social networks, advertising brochure, article in a magazine or speech at a conference \u2013 this is content. His job is to get people to know about you. Let’s return to that customer of the project for airborne geophysical work. He was from Tajikistan and did not at all know the company where my fellow aerogeophysicists worked. Although there are not so many airborne geophysical organizations on the market, one can continue to exclaim the painfully familiar thing that everyone knows us. But the fact remains: a client from Tajikistan and a company from Russia first met through content, namely through my blog<\/a>.<\/p>\n\n\n

When potential clients learn about you and regularly interact with your content, they will soon begin to trust you. This trust is converted into sales. But content \u30fc this is not direct sales<\/strong>. This does not mean that we published an article and clients will immediately come to us and sign contracts. Working with content is a marathon. You must constantly talk about yourself – maintain social networks and a corporate blog, publish in industry media or speak at events. Only then will you get the desired result: increased sales or recognition as an opinion leader. The first results can be seen after six months, a year or even more. But not before.<\/p>\n\n\n

Now, you probably have questions about which social networks to use – VK or Telegram? What is better to publish – video or text? In fact, formats and platforms are not important until you decide on the purpose of the content. Why do you need to write articles and run social networks? What result do you want?<\/p>\n\n\n

We will consider further what content strategies can be, their pros and cons.<\/p>\n\n\n

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Quote about the challenge of social media<\/figcaption><\/figure>\n\n\n

Regularly talk about yourself on the website, social networks and the media<\/h2>\n\n\n

The first strategy is a familiar and understandable PR strategy that most companies adhere to. The content is dedicated to the company itself, its successes and news, visits to exhibitions and conferences. This is cool, you should definitely do it, but you should take into account its disadvantage. It won\u2019t bring in new clients because few people will subscribe to the blog to follow the company\u2019s attendance at events and winning awards. People are interested in themselves, they care only about their own problems.<\/p>\n\n\n

In sales, a PR strategy can help in the following case. For example, your potential client learned about you at an exhibition and is thinking about cooperation. Of course, he will look for information about you on the Internet: what you do, whether you can be trusted. Therefore, PR packaging is important. You must have:<\/p>\n\n\n